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A frame from “Ți-am dat un inel: Așteptări vs. Realitate”

Studio · Bucharest · since 2020

Studio

We work across the whole chain — from the written concept to the last delivered version — for brands, products and artists.

How we work

Four things we apply on every project

Not presentation values. These are the decisions we make when a project enters the work and something has to be cut.

A frame from the bar commercial · 2023

01The film serves the objective, not the other way around
The first thing we ask is not what you want to film, but what has to happen after people see the film.
02Every shot has a reason
If a shot says nothing, it leaves in the edit. A short, dense film beats a long, pretty one.
03Technology is no substitute for direction
We use everything that helps — generative models included. The decision about what deserves to be shown stays with a human.
04We say what we cannot do
A “not in this budget” at the start saves more than any optimisation at the end.

Where the camera ends
and where the model begins

We film what has to be filmed: people, places, products, crafts. We generate what cannot reasonably be filmed: worlds, characters that must stay identical ten films in a row, shots no production day would cover. The decision between the two is not a budget preference — it is a directing decision, made shot by shot.

Since
2020
Where
Bucharest
Public films
16
The chain
Concept → master

Company details

Legal name
VIDEOMANIAX S.R.L.
CUI
42940428
Trade registry
J2020010197400
Registered office
Splaiul Unirii 168, Sector 4, Bucharest
Main activity
5920 — sound recording and music publishing activities

The rest shows in the films

Who we are reads better in the work than in bios. It is all there, with the studio’s real role on each piece.

View the projects

MANIAX COMMAND

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